Post by account_disabled on Dec 27, 2023 11:34:46 GMT
Wavemaker has launched Maximize , a new media planning platform that, powered by artificial intelligence, allows media planners to create media plans that reach multiple audiences and optimize media investments in a matter of minutes. Given the fragmentation of audiences, which adds complexity and time to this process, this new tool allows us to fulfill the vision of planning by individuals, instead of by audience segments . Thus, Maximize offers detailed planning with the possibility of simultaneously exploring multiple audiences across many attributes and evaluating the best media partners to create an optimized campaign across all channels in record time. Wavemaker 's new platform , powered by AI and enhanced with machine learning,
ollects and analyzes data from global and local sources , including first party data, data from its global LivePanel studio and data from its Momentum process. Mazimize gets the best of the balance between machine learning Phone Number List and human intelligence. Behind the development of Maximize is a team of 75 strategists, planners, data architects, data scientists, software developers, testers and designers based at the Wavemaker campus in Warsaw, Poland, who have had design support of WPP Mirum users. This team parallel tested humans versus machines during development , challenging an experienced team of planners to create a plan that optimized reach across three overlapping audiences, and they were unable to complete the task. When they improved reach for one audience, they lost reach for the other two, but Maximize solved the problem in just a minute and a half.
In this way, the tool allows Wavemaker planners to save time and work more creatively. Media plans that are 30% more effective on average “Maximize addresses one of the industry's longest-standing frustrations: that all media plans look the same. Pre-loaded with powerful data sources and powered by AI, Maximize produces media plans at incredible speed and has the intellectual power to create strategic growth plans for our clients ,” says Toby Jenner, Global CEO of Wavemaker. “Wavemaker is already delivering Maximize results to its clients, producing media plans that are on average 30% more effective for clients and helping us reach the top spot in the ranking of the most successful media agency in the new media barometer. COMvergence business for Q1-Q3 2020″, he emphasizes.
ollects and analyzes data from global and local sources , including first party data, data from its global LivePanel studio and data from its Momentum process. Mazimize gets the best of the balance between machine learning Phone Number List and human intelligence. Behind the development of Maximize is a team of 75 strategists, planners, data architects, data scientists, software developers, testers and designers based at the Wavemaker campus in Warsaw, Poland, who have had design support of WPP Mirum users. This team parallel tested humans versus machines during development , challenging an experienced team of planners to create a plan that optimized reach across three overlapping audiences, and they were unable to complete the task. When they improved reach for one audience, they lost reach for the other two, but Maximize solved the problem in just a minute and a half.
In this way, the tool allows Wavemaker planners to save time and work more creatively. Media plans that are 30% more effective on average “Maximize addresses one of the industry's longest-standing frustrations: that all media plans look the same. Pre-loaded with powerful data sources and powered by AI, Maximize produces media plans at incredible speed and has the intellectual power to create strategic growth plans for our clients ,” says Toby Jenner, Global CEO of Wavemaker. “Wavemaker is already delivering Maximize results to its clients, producing media plans that are on average 30% more effective for clients and helping us reach the top spot in the ranking of the most successful media agency in the new media barometer. COMvergence business for Q1-Q3 2020″, he emphasizes.